Marko & Ashley’s Life Adventures…

What a great marketing move from Disneyland to try and help drive more visitors, aka, revenue.  Looks like even Disneyland, a multi-billion dollar company is feeling the hurt of the economy.

After registering on this page, you will be able to print your free ticket which is ONLY valid on your birthday date.  Online registration began on September 18, 2008 but this offer is ONLY good for the year 2009.  So if your birthday is in the next 2 months, you’re out of luck.  You will have to wait til the end of next year to go free.

Either way, this is a great marketing move by Disney.  Here are my pros and cons to it…

Why is this a good idea?

• It works because I highly doubt that anyone will come to Disneyland on their birthday by themselves, so they are basically guaranteed at least one ticket sale at full price plus whatever they spend on food, drinks and other miscellaneous stuff.
• The news will spread by itself.  Because they are offering something FREE that EVERYONE can benefit from it is very likely that the message will be forwarded amongst friends and family.  There is nothing better then other people doing your marketing for you!
• They make you register so they can remind you via email, aka, get your email so they can build their list and send you promotions.
• They are getting to know their user base, online.  Because you input your age they can build a demographic of the effectiveness of this campaign.  This is valuable information because then they know who is getting the message and can compare it to who actually comes to their resort.  If they see that the majority of people coming are between 35-55 years old and the majority of the people signing up for a free ticket are 18-30, then they know that they need to bridge the gap somehow.

Why is this a bad idea?

• It is only offered at two reosrts, California Disneyland and Florida Disneyland.  Granted they dont have more locations but still, if you’re somewhere in the middle you’re probably not going to fly to CA to get a free ticket out of it.
• It is only valid on your birthday.  I think giving people a grace period to use their ticket would help them tremendously.  If someones birthday is on a weekday and they have school or work what are they suppose to do?  Most people go on weekends so give people a week to use it.  This was a huge mistake on their part in my opinion.

Now go register for your free pass!!!

This post is tagged disneyland

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